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Elizabeth Arden, Inc. Picks Up Christina Aguilera Fragrance

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By: Jamie Matusow

Editor-in-Chief

The Christina Aguilera fragrance business has found a new home at Elizabeth Arden, Inc. The prestige beauty company has acquired the global license and certain related assets from Procter & Gamble.

The superstar recording artist introduced her first fragrance in 2007. Today she has seven global brands, and ranks as the No. 1 celebrity fragrance brand in Europe. 

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